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Expertise
Together we will
design a custom approach that
satisfies
your
business
needs.
Qualitative Research
Tools and techniques that may be used in qualitative research include the following:
Discussion Guide Development
Focus Groups
In-Depth Interviews
Dyads / Triads
Concept Elicitation
Unaided Awareness
Ideation & Brainstorming
Social Media Elicitation
Conceptual Frameworks
Word Data Analysis & Coding
Quantitative Research
Tools and techniques that may be used in quantitative research include the following:
Surveys / Questionnaires
Satisfaction Assessment
(client, patient, employee)
Program Evaluation
Needs Assessment
Attitudes & Beliefs Measurement
Likelihood Assessment
Ranking Exercises
Descriptive Statistics
Frequencies
Cross Tabulations
Additional Services
The following may be provided
a la carte
, independent of complete consulting projects.
Research Recruitment
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Secondary Research (competitive intelligence / comparative analysis)
Drafting Screeners
Designing Surveys
Developing Discussion Guides
Moderating Focus Groups
Conducting In-Depth Interviews
Working with Existing Data
Project Management